The Price of Privacy

There’s a new currency in town.  No, it’s not the Chinese yuan, the Japanese yen, or the European Union’s euro.  It’s personal privacy and each and every day we trade a little of our own for something we consider of value.

Take the supermarket discount card you gladly allow the cashier to swipe at the checkout line.  For a few dollars in savings, you willingly tell the store exactly what you bought that day. Yes, there are people willing to pay good money to know your preferred brand of laundry detergent and frozen burritos.

In my latest article for No Jitter, I take a look at privacy and how we willingly give so much away to not-so-perfect strangers.

The Price of Privacy

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