There is a tectonic shift in how we transact business. For the longest time, the model has been that producers created branded products. For instance, Ford built cars. Those cars had unique names that carried the Ford label on the front grill and back hatch. The cars were sent to dealers around the world who sold them to people who were set on buying a Ford. Ford’s marketing department was focused (pardon the pun) on making Ford’s name and products instantly recognizable.
In this week’s article for No Jitter, I look at how the new on-demand marketplace is changing producers, consumers, and products.