Anyone who knows me knows that I am a pretty geeky guy. I am fascinated by new gadgets and clever software. Looking around my desk, I see at least nine different electronic widgets, gizmos, and questionably practical appliances. Even worse, I have an almost obsessive curiosity about what makes them do whatever it is that they do. Scattered amongst those gadgets are tools to take them apart and hopefully put them back together without ending up with too many “spare” parts.
This is why I am so interested in protocols. This is why I love sitting down with Wireshark traces deciphering call flows and client/server interactions. Frankly, this is why I started writing unified communications articles in the first place. I figure that if this stuff is exciting to me, it must be just as exciting to the rest of the world.
In my latest article for No Jitter, I discuss the need for training and unified communications evangelism.
Tao, Zen, and Tomorrow 
Nice article Andrew. I like your point about Evangelist. Sometimes companies even don’t have evangelists for their own products 🙂
I have also a different experience. A company buys let’s say 15 days of training but without a clear idea about the content and target audience.
I agree. They put training money into the budget, but don’t do the planning required to make it successful.
You are so right about companies not evangelizing their own products and I have run into that time and time again. If they don’t get excited about it, why should I?