Selling Ownership vs. Providing Access

I have always been the kind of person who likes to own things. No, I don’t mean that in a materialistic, hoarding kind of way. Rather, it’s all about saving to buy over renting over time. I don’t lease cars, I buy them. From the moment I was able to afford a mortgage and the upkeep of a house, I stopped renting apartments.

Over time, though, that has been slowly changing. Where once I would run out to purchase a DVD, I now pay for a streaming video service. I love photography and have invested a significant amount of money in Photoshop and Photoshop-like software. However, I am now in need of a tools upgrade and instead of paying for a new version of Adobe’s Lightroom that I own, I am seriously looking at signing up for an online, monthly subscription.

In my latest article for No Jitter, I look at how companies such as Ford are adapting to the changing business landscape and how those changes apply to the communications industry.

Selling Ownership vs. Providing Access



  1. Andrew, you have spoken out my heart! This is exactly what is going to happen in the world of communication and cloud will be the new platform for this exciting journey!

    1. Thank you for reading and commenting! Whether all this comes true or not, the next few years will be very exciting.

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