I have always been the kind of person who likes to own things. No, I don’t mean that in a materialistic, hoarding kind of way. Rather, it’s all about saving to buy over renting over time. I don’t lease cars, I buy them. From the moment I was able to afford a mortgage and the upkeep of a house, I stopped renting apartments.
Over time, though, that has been slowly changing. Where once I would run out to purchase a DVD, I now pay for a streaming video service. I love photography and have invested a significant amount of money in Photoshop and Photoshop-like software. However, I am now in need of a tools upgrade and instead of paying for a new version of Adobe’s Lightroom that I own, I am seriously looking at signing up for an online, monthly subscription.
In my latest article for No Jitter, I look at how companies such as Ford are adapting to the changing business landscape and how those changes apply to the communications industry.